Globalization And Impact Of Mcdonalds Globalization Commerce Essay

Globalization And jounce Of Mcdonalds Globalization Commerce EssayIn the irreversible tide of sphericalisation, whether developed countries or developing countries, heedless of whether it is willing, direct consciously or unconsciously integrated into the process, or they will lose living space. original culture is linked to a certain level of frugal development. Economic globalization is bound to expect profound cause on global culture, so all kinds of culture ar down the stairsgoing not bad(p) veers under the considerable driving force of scotch globalization. Culture has a lot to with the contemporary air of aliveness, so globalization has a great electrical shock on the consumers (David, 1996). In the process of globalization, many enterprises embark on a path from Localization to globalization, and McDonalds is just the example that plays an important part in the unfaltering-food business in the world. McDonalds has made a great success in the global arena s ince its inception, and it has left a thick-skulled impression on the mind of many consumers. right off McDonalds is not just a restaurant, but alike a pagan symbolisation, which has an shock on consumers. McDonalds has implemented a series of marketing strategies in ball club to adapt to the cultural surround of other countries, and this changes in like manner affect the local consumers. Now McDonalds has depart a global icon, and it affects the lifestyle of hoi polloi worldwide. This article mainly includes two parts the first part focuses on humans consequences of globalization, and the second section is primarily about McDonalds globalization and the impact on consumers.2, human consequences of globalizationGlobalization is a new phenomenon becoming increasingly apparent since 1980s, and it is the basic characteristics of our times (Steger, 2003). Globalization is a process, which refers to the hang of actual and spiritual products break the shackles of regional and national boundaries, affecting any corner of life on Earth. Globalization also includes cross-border movement of personnel. The flow of human is the highest level of comprehensive between material and spiritual movement. In the process of globalization, the most obvious hold is economic globalization. Globalization has a great impact on human, and the influence is increasing with time going on. Correctly understanding and properly traffic with globalization is conducive to promote economic development and progress of human subtlety.Just as every coin has two sides, globalization also has two different effects on human. Globalization has asleep(p) far beyond the economic field and is producing a wide range of influence on the worldwide political, security, social and cultural fields. The positive effects of globalization are as follows the first manifestation is on promoting the development of innovation. Globalization promotes the global optimal allocation of production, reso urces, personnel, trade, investment and finance, which reduces costs and improves efficiency. If countries would like to explore groundbreaking development model, they must consider the factors of globalization and vex use of the opportunities of globalization. The second aspect focuses on promoting the keen-witted allocation of resources. Globalization tin can reasonably allocate the worldwide Capital, technology, products, markets, resources and labor. Globalization has accelerated the free flow of production factors in the worldwide and formed a unified global market, which promote the globalization of transnational operations and restructuring of global industry, and maximize the optimal allocation of resources. The third aspect is primarily about boosting human civilization. Based on globalization, global issues, global interests and global governance, human may form new common values of human and new human civilization, which can break the Wests leading role of human civi lization and achieve a higher surpass than Western civilization. When seeing the positive effects of globalization, at the very(prenominal) time, the gradual accumulation of its disconfirming effect can not be ignored (Stiglitz, 2003). The first aspect is about instability of the world economy. Globalization streng hences the instability of the world economy, which is adverse for countries to make a development. The consanguinity between national economies and the world economy is becoming more closely under globalization. Each countrys economic stability will depend not all on their domestic factors, to a greater uttermost by the tremendous impact of international factors. Fierce competition and economic instability increase the clog of developing the national economy. The second aspect is on global economic crisis. With the increasing close of the global economic chain, it has a big possibility that a sharp rise in energy prices, sobering financial order out of control, obv iously big countrys economic recession may cause the global economic recession.3, McDonalds globalization and the impact on consumers3.1 McDonalds globalizationMcDonalds corporate headquarter is located in the Illinois of United States, which is an international company of possessing multi-billion dollar. Now McDonalds has become one of the largest devalued food chains in the world. Since the McDonald brothers and Ray Kroc, the founders of McDonalds undecided its first restaurant in the Illinois of United States, McDonalds has launch more than 30,000 restaurants, located in over long hundred countries and the regions around the world, and its worldwide turnover is about 10.49 billion dollarsRitzer, 2006. McDonalds is developing at a rapid speed, and McDonalds represents an American way of life in many countries. McDonalds sales firmly carbonated drinks that Coca-Cola Company offers, McDonalds and Coca-Cola Company practically form strategic alliances. McDonalds around the world make appropriate adjustments and try to be in consonance with the tastes of local people. In addition, McDonalds now controls some other restaurant brands, such as Aroma Caf, and Donatos Pizza. In 2008, McDonalds total revenue reached 23.5 billion U.S. dollars, net profit of 4.3 billion U.S. dollars. Ronald McDonald as one of the McDonalds signs, a symbol of harmony and friendliness, represents that McDonalds will always be your friend and community member. McDonalds is ready every now and then for children and communitys development to devote its strengths. Childrens Charity Foundation of Ronald McDonald was established in 1984, and the organization has donated more than 5 trillion U.S. dollars to help the children around the world. McDonalds has made a great success on a global scale. everyplace half of McDonalds restaurants are located overseas, which is the globalization strategies of McDonalds. McDonalds restaurants can be discovered in 118 countries and regions around the w orld, armed service 50 million consumers everyday (Alfino, 1998). McDonalds has opened 100 new restaurants in China a year, and meanwhile, McDonalds has terminated its goal of 1000 new restaurants by the opening of the 2008 Beijing Olympics, which are all the certification of McDonalds globalization.The founders of McDonalds have never anticipated that their ambition has so astounding influence. The influential development of McDonalds has an impact not only on the fast-food industry, but also on the contemporary way of life, and the impact is likely to accelerate in the early 21st century.3.2 McDonalds impact on consumersJust as globalization has two different aspects of effects on human beings, in the process of McDonalds globalization, McDonalds impacts on consumers are also different, including positive effect and negative impact. Ronald McDonald is McDonalds Chief Happiness Officer, and he has lasted for about 50 years. Previously, children, youth, parents and other market se gments were familiar with amiable Ronald McDonald, who was a good brand ambassador. McDonalds corporate culture is a kind of family-happy culture, which emphasizes its influences of happy culture. Duo to its huge influences, McDonalds has an impact on have habits of consumers.MacDonalds has three characteristics quick, cheap and widely accepted by the public. But the feature of fast has actually changed. Fast food restaurants have changed into the conveniently leisure and recreation area, so the function has changed (Schlosser, 2002). Now the restaurants have turned into the celebration ceremony, the premises of reading and writing, birthday party places, and leisure venue for chatting. From the feature of cheap, most people only occasionally patronize, which explains that the food is not real cheap. From a deeper level, the significance of McDonalds as a symbol of American culture is more obvious than as a symbol of fast food. McDonalds has become a cultural ambassador and make mo re people understand American culture. The repast price of McDonalds between species has little difference, so does the consumption level and the services provided. Warm dining environment and good services attract many kinds of social groups, and McDonalds is showing a different image in all kinds of peoples minds. tout ensemble kinds of people with different needs and life experience see the same thing, and their feelings also are different (Tomlinson, 1999). They grasp a point of McDonalds culture from their own perspective. McDonalds have taken a wide range of measures in the business strategy, in order to meet all levels of society and people of all ages, such as facilitates for materialization lovers as the Valentines corner and Childrens Paradise. And the staffs are dressed up as McDonalds uncle, aunt, and play with children. Many children are fond of the food of McDonalds and they neediness to patronize McDonald as often as they can. Though many young lovers may do not lik e the food, they also want to go to McDonalds, because the environment of McDonalds is good (Ritzer, 1996). No matter McDonalds marketing idea and McDonalds business philosophy, are all established to attract more customers, and McDonalds has more and more huge impact on eating habits of consumers.When McDonalds affect the eating habits of consumers, it also shock the culture of different countries. In the context of globalization, different cultures around the world communicate, permeate, jar and merge with each other. No strong cultural is not a real power. If countries want to become a power, they should prevent its own culture from cultural erosion. In the process of McDonalds globalization, McDonalds has a great impact on local culture, which may cause cultural erosion for residents. McDonalds transforms its marketing strategies into pursuing cool, excitement, and adventure, which has a great attraction by the young family (Paul, 1997). Young family is lack of judgment ability , and McDonalds culture may cause them making a mistake. The themes of cool, on your own decision, playing my game are very popular among young people, referable to the influences of McDonalds, and these themes may have a violation comparing with local culture. For example, as long as customers grouse Im lovein it at the waiter, they will be able to receive a cylindrical ice cream. Such activities are very popular with aggressive young people. Some students think that these activities are very fresh and interesting. All these may affect the native culture to some extent.Meanwhile, McDonalds have an impact on the contemporary way of life. Many children like the food of McDonalds and they want to patronize McDonald as often as they can. Some of them want to go to McDonalds and eat its food everyday, and the food of McDonalds becomes their main food. Nowadays, McDonalds has become the symbol of fashion and adventure. Some young people regard going to McDonalds as a fashion and advent ure, which can demonstrate that they are the jr. generation. In addition, McDonalds supplies fast food for consumers, which may affect the pace of life. Consumers tend to eat food quickly, and change their previous dietary habits.4, conclusionGlobalization has a great impact on human worldwide, and its impacts can be demonstrated from two aspects positive impact and negative impact. Its positive impact refers to promoting the development of innovation, promoting the keen-sighted allocation of resources and boosting human civilization. Its negative impact focuses on instability of the world economy and global economic crisis. Generally speaking, globalizations positive impact on human beings outweighs its negative impact. Human beings should seize the opportunities of globalization and tope its threats, in order to make a long-term development. Globalization can be understood wholesome by the process of McDonalds globalization (Featherstone, 1991). McDonalds can bring enjoyment fo r consumers, while it also affects eating habits of consumers, causes cultural erosion and has an impact on contemporary way of life. Globalization is an irresistible trend, and Globalization can institute a beneficial effects on consumers as well as adverse effects. So consumers should make full use of its beneficial effects and resist its adverse effects in the process of globalization.