Ageism in the Workplace Essay -- Age Discrimination

Age discrimination has long been present in society due to the speedy development happening around us. According to Farney, Aday & Breault (2006), this era of developism is defined as discrimination against any age group, but it often is pointed to age discrimination among adults which is slowly causing a negative effect for them in the workplace. In the workplace, adults with more experience and longer history behind them are targets of this agism belief that companies and employers tend to have (Farney, Aday, & Breault, 2006). They are shunned and even fired in favor of accepting new and fresh faces for the company they have worked for. Unknown to nearly companies and employers, this notion of favoring the young and banishing the old can cause them a lot of losses in terms of business, economy and individually if this continues on. For this paper, it is my fervent belief that this archetype of age discrimination in the workplace can be stopped if there is a proper decorum on ad dressing the importance of older employees in the workforce and the discussion of the possible consequences of continuing this age discrimination practice and how revise the current recruitment system so that employees are given adapted opportunities and not fire them just because of their ages.The problem of age discrimination especially in the older generation is not a new issue as it has been around for quite a long time. Segrave (2001) noted that most workers are deemed old if they reach their forties in the early nineteenth century. Employers and companies would already drink down firing people just because of this cut officular notion on age. Employees find this idea ludicrous and insulting as they are judged just because of their age and roughly would file charges ... ...younger generation would also feel this stereotyping, discrimination and prejudice once they step in the age where they can be classified as part of the older generation. The problem of age discriminatio n is a long cycle of problems that all members of society would face in some point of their lives. Now that everyone is fetching good interest of worker rights, they would realize that this old notion of age discrimination is still happening and they would stop at nothing to get loose of the problem before they experience it themselves. Once this problem is resolved and eliminated, not only would the older generation benefit from it but also the society in general. Everyone must be given a chance to work on their professions even in their golden years, as long as they are joyful and stress free because of the lack of discrimination on their age, we should let them be.

Penicillin Essay -- essays research papers fc

Penicillin was accidentally discovered at St. Marys Hospital, London in 1929by Dr. Alexander Fleming. As show continued, Fleming began to realize that he was on the verge of a great discovery. However, he still did not know the identity of the fungus, and had little knowledge of fungi. His crude extracts could be diluted 1,000 times and still be effective in killing bacteria. After years of working on penicillin and going nowhere, many of his co-workers grew tired of auditory modality about it. The first real test for penicillin came when a 48-year-old police officer nicked himself shaving. After a time, Alexanders face became infected and he developed a temperature. When he was rushed to the hospital, the doctors believed that he had only hours to live. Then Dr Fleming and his crew started to treat this patient. This was the first person that penicillin was used on. After five days, he was getting better. Unfortunately, because it was in such short supply, it had to be extracted from his urine, and the penicillin had been used up. The police officer died five days later. Their next attempt was successful. It involved a punctured eye. The stone was still in the eye, and normally the eye would have been amputated, but penicillin allowed the man to make a full recovery. By this time, it was now 1941, it was now acknowledged that penicillin was indeed a worthy drug and could save thousands of lives. During World War I, death rate from pneumonia in th...

A Clean, Well-Lighted Place Essay -- Literary Analysis, Ernest Hemingw

Ernest Hemingway captures the essence and origins of nihilistic thought in A Clean, lit Place, indite in a time of religious and moral confusion shortly after The Great War. The ideas expressed in this short story represent the grade World War 1 thinking of Hemingway, and the notoriously nihilistic Lost Generation in Paris, which was greatly influenced by the many traumas of war. Learning from his unnerving experiences in battle, Hemingway enforces the idea that all humans will inevitably fade into eternal nothingness and everything valued by humans is worthless. He develops this idea by creating a brilliant mockery of two coveted religious documents, revealing authority figures as veritable(prenominal), despicable, human beings, and reducing life into the most raw, simplistic, and frightening reality imaginable. He states that all humans will naturally die alone and literally be in despair about nothing (494), and that people will every seek a calm and pleasant cafe (496), or a s elf-inflicted death simply to escape despair. Undoubtedly, Hemingway destroys any existence of a higher import because, in reality life is all a nothing, and a man is nothing too (496). By viewing the actions of leash different generations, Hemingways A Clean, Well-Lighted Place elaborates on the idea that life is not continual enlightenment and growth, just now gradual despair, and an inevitable death into nada (497). The youthful and confident waiter, representing the youngest of the three male generations, is the only apparent spec of existentialist thought in the story. However, this young man is simply an unconcerned person due to his age he is not in despair because the end of his existence is not breathing down his neck at thi... ..., Well-Lighted Place, represent the opinions and views of one typical person, in one ordinary life. The theme of a military personnel of nothingness is overwhelming to the human brain, and almost inconceivable, and everything we do in thi s life is simply designed to help us take our mind off of death suicide is the ultimate escape from despair over nothing (494). Hemingways brilliant transitions in time explain how life eventually grows worse with age, and humans will succumb to suicide, drunkenness, or something comforting and safe, much like a clean, well-lighted cafe. Further, Hemingway has shown the world that man has created many bogus ways to cope with the insurmountable fear of nothingness, namely religion. People can try to kid their selves into feeling soulful, genuine, or meaningful, but there is no need to fear for the human soul, as it is non-existent.

Free Yellow Wallpaper Essays: An Essay :: Yellow Wallpaper essays

For the women in the twentieth century today, who have more independence than before and have not experienced the depressive life that Gilman lived from 1860 to 1935, it is difficult to understand Gilmans situation and understand the significance of The Yellow wallpaper. Gilmans original purpose of create verbally the story was to gain personal satisfaction if Dr. S. Weir Mitchell might change his treatment after reading the story. However, as Ann L. Jane suggests, The Yellow Wallpaper is the best crafted of her fiction a genuine literary piece...the most directly, obviously, self-consciously autobiographical of all her stories (Introduction xvi). And more importantly, Gilman says in her article in The Forerunner, It was not intended to drive people crazy, precisely to save people from being driven crazy, and it worked (20). Therefore, The Yellow Wallpaper is a revelation of Charlotte Perkins Gilmans own emotions. When the story first came out in 1892 the critics considered The Y ellow Wallpaper as a portrayal of female insanity rather than a story that reveals an aspect of society. In The Transcript, a physician from Boston wrote, Such a story ought not to be written...it was enough to drive anyone mad to read it (Gilman 19). This statement implies that any woman that would write something to show opposition to the dominant loving values must have been insane. In Gilmans time setting The ideal woman was not only assigned a social role that locked her into her home, exactly she was also expected to like it, to be cheerful and gay, smiling and good humored (Lane, To Herland 109). Those women who rejected this role and pursued intellectual enlightenment and freedom would be scoffed, alienated, and veritable(a) punished. This is exactly what Gilman experienced when she tried to express her desire for independence. Gilman expressed her emotional and psychological feelings of rejection from society for thinking freely in The Yellow Wallpaper, which is a reacti on to the fact that it was against the grain of society for women to pursue intellectual freedom or a career in the late 1800s. Her taking Dr. S. Weir Mitchells rest mend was the result of the pressures of these prevalent social values. Charlotte Gilman was born on July 3, 1860, in Hartford, Connecticut in a family boasting a list of revolutionary thinkers, writers. And intermarriages among them were, as hum Berkin put it, in discrete confirmation of their pride in association (18).

The Fight for Freedom and Rights in Early America Essay -- People Hist

The Fight for Freedom and Rights in Early AmericaThe names and faces of those considered pioneers in the labour for rights and freedom may not be instantly recognizable, but nevertheless, they are an important part to the storey of the United States of America. Throughout the history of our country, there has not just been an injustice towards nigrify slaves, but also towards women, with both being unfairly discriminated against. It was the work of many individuals who brought the unfamiliar taste for rights for all Gods creatures to the mouths of many people. The impact of such(prenominal) people, including Elizabeth Cady Stanton and Frederick Douglass, towards the demand for rights for women and slaves cannot be measured.Elizabeth Cady Stanton (1815-1902) was born and raised in Johnstown, New York and was one of six children (Stanton 169). She was an incredibly gifted woman, extremely smart and intelligent and had a speech for linguistics, as she had studied Greek and Latin . She enjoyed intellectual and stimulating conversations and became quite interested in temperance movements, abolishing slavery, and the struggle to gain rights for women. One day, after a raillery with like-minded women, she proposed a womans convention to discuss their situation. In July of 1848, she organized the first womans rights convention in the United States, cognise as the Seneca Falls Convention. Frederick Douglass was a slave with ambition and he became more educated than most slaves were by learning how to read. This in theory was good, but at times, did not work out to his advantage. His acumen and intelligence were characteristics that fed his yearning for knowledge and his taste for freedom. Frederick Douglass (1817-1895) was born... ...e of Elizabeth Cady Stanton or Frederick Douglass, but their impact on American history cannot be calculated. Their goals and ideas pushed through a white male dominated world and they set out to make change. They knew it would not come easily, but they knew it was something they were willing to grapple forever for. It is due to their leadership, intelligence, and the strength in their hearts for the reason why they are considered two of the most important pioneers in the fight for freedom and the fight for rights for all individuals in our society.Works CitedDouglass, Frederick. Narrative of the Life of Frederick Douglass, an American Slave. A World of Ideas. Ed. Lee Jacobus. Boston Bedford, 2002. 125-140.Stanton, Elizabeth Cady. Declarations of Sentiments and Resolutions. A World of Ideas. Ed. Lee Jacobus. Boston Bedford, 2002. 169-178.

The Fight for Freedom and Rights in Early America Essay -- People Hist

The Fight for Freedom and Rights in Early AmericaThe names and faces of those considered pioneers in the fight for rights and emancipation whitethorn not be instantly recognizable, besides nevertheless, they are an important part to the history of the unify States of America. Throughout the history of our country, there has not just been an sleaziness towards black slaves, but also towards women, with both being unfairly discriminated against. It was the work of many individuals who brought the unfamiliar taste for rights for all Gods creatures to the mouths of many people. The have-to doe with of such people, including Elizabeth Cady Stanton and Frederick Douglass, towards the demand for rights for women and slaves cannot be measured.Elizabeth Cady Stanton (1815-1902) was born and raised in Johnstown, New York and was one of six children (Stanton 169). She was an incredibly gifted woman, extremely smart and intelligent and had a tongue for linguistics, as she had studied Gr eek and Latin. She enjoyed intellectual and stimulating conversations and became quite interested in temperance movements, abolishing slavery, and the struggle to gain rights for women. One day, after a discussion with like-minded women, she proposed a womans convention to discuss their situation. In July of 1848, she organized the first womans rights convention in the United States, known as the Seneca Falls Convention. Frederick Douglass was a slave with ambition and he became more educated than most slaves were by learning how to read. This in theory was good, but at times, did not work out to his advantage. His acumen and intelligence were characteristics that fed his yearning for knowledge and his taste for freedom. Frederick Douglass (1817-1895) was born... ...e of Elizabeth Cady Stanton or Frederick Douglass, but their impact on American history cannot be calculated. Their goals and ideas pushed through a white male dominated world and they set out to make change. Th ey knew it would not come easily, but they knew it was something they were willing to fight forever for. It is due to their leadership, intelligence, and the strength in their hearts for the reason why they are considered two of the most important pioneers in the fight for freedom and the fight for rights for all individuals in our society.Works CitedDouglass, Frederick. Narrative of the Life of Frederick Douglass, an American Slave. A World of Ideas. Ed. Lee Jacobus. capital of Massachusetts Bedford, 2002. 125-140.Stanton, Elizabeth Cady. Declarations of Sentiments and Resolutions. A World of Ideas. Ed. Lee Jacobus. Boston Bedford, 2002. 169-178.

Green Capitalism Essay

Green Capitalism is a new approach for resolving the problem of environmental destruction while ensure the sustainable development of capitalist economy practices (Bess, 2000). The military man is witnessing the effects of global warming. In addition, economic sustainability remains a major concern by the global community. Based on this, green capitalist economy concept prescribes for use of green energy sources to support the economy (Bess, 2000). By ethics of care, individual humans must protect the environment for the good of the self-coloured community.Critics have blamed capitalism for its exploitation of available resources without concern of the negative environmental implications of the same (Beaufoy, 1993). From an ethical point of view, green capitalism concept is sort of limited in its practicability due to the fact that capitalism by its nature seeks to maximize profits regardless of associated consequences (Beaufoy, 1993). On the other side, green practices dictate for protection of the environment and its ecosystem.Thus, the theory of green capitalism remains a conflict between caring for the environment and maximization of capital (Beaufoy, 1993). True to the letter, the world is claimed to have enough renewable resources to sustain its population. Nevertheless, most of these resources like solar, wind, and tidal energies are unpredictable for supporting our current economic energy requirements. Still, the green capitalism concept advocates for reduced consumption of anti-green products in the community (Bess, 2000).This has an ethical implication of harming the global market capital, a claim that has been blamed for economic meltdown (Beaufoy, 1993). As a solution to these real concerns on green capitalism theory, there is need having in place other models of addressing the problem of environmental pollution. Just to note, the effects of capitalism are permanent trends that cannot be reversed if capitalism prevails. References Bess, M. (20 00). Greening the Mainstream. Environmental History, 5, 12-18. Beaufoy, H. (1993). Case Study The Green Office in Britain A deprecative Analysis. Journal of Design History, 6, 9-14.

Economics: The Functions of Money

1. What are the functions of specie? (5) Money is anything that is generally accepted as defrayal for goods and services and re digestment of debts. The main functions of money are distinguished as a medium of deepen, a unit of account, a store of value, and occasionally, a tired of deferred payment. Moneys most important function is as a medium of exchange to facilitate transactions. Without money, all transactions would have to be conducted by barter, which involves direct exchange of one good or service for a nonher.The difficulty with a barter system is that in ordinate to obtain a particular good or service from a supplier, one has to possess a good or service of equal value, which the supplier also desires. In other words, in a barter system, exchange can take place only if there is a double coincidence of wants between two transacting parties. Store of value. In order to be a medium of exchange, money must hold its value over time that is, it must be a store of value.If m oney could not be stored for some period of time and still remain valuable in exchange, it would not solve the double coincidence of wants problem and therefore would not be adopted as a medium of exchange. 2. Explain why amber no longer performs the functions of money in the British economy? (5) The charge of the gold-exchange standard is that it cannot last the piper must eventually be paid, but only in a disastrous reaction to the lengthy inflationary boom.As sterling balances piled up in France, the U. S. , and elsewhere, the slightest loss of confidence in the increasingly shaky and jerry-built inflationary structure was bound to lead to general collapse. indeed the failure of inflated banks throughout Europe, and the attempt of hard money. France to cash in its sterling balances for gold, led Britain to go off the gold standard completely. Britain was soon followed by the other countries of Europe.The gold exchange standard was one of the elite collectivist bankers crowning accomplishments. But more coups were yet to come. In 1933 the bankers convinced Roosevelt to call in all private holdings of gold essentially taking the money of the people. Gold was outlawed. Paper money was no longer redeemable in gold. This is why gold is not considered money in Britain. 3. Why are credence instrument panels not money? (4)Money, in any form, is generally recognized as a very liquid asset, that is an asset that can be quickly converted to cash or used as cash Credit cards give in the same manner as a loan. If you buy an item using a credit card, the credit card company will pay the shopkeeper today and you will have an obligation to pay the credit card company when your credit card bill comes in. This obligation to the credit card company does not represent money.The money part of the transaction between you and the credit card company only comes into play when you pay your bill. So credit cards are not considered to be money. 4. Why is money in the live acco unt of banks considered as money? (4) We have different types of accounts savings accounts, current accounts and so on. But in this case, the bank rather takes the money you are supposed to receive as interest from you. That interest becomes a source of income to the bank.5. What would you assume to happen to the rate of interest if money add up increases? Why? Draw a Diagram. (12) If money supply increases, the rate of interest will decrease. This is because the more money is available, the more loans are available. Competition for borrowers reduces the real interest rate. The NOMINAL interest rate may increase if the increase in the real money supply causes inflation. But in the short run, the interest rate falls, but as prices rise the interest rate will rise up again

Manifest Destiny Essay

Manifest hatful is defined as a belief that it was Gods will that Americans spread over the entire continent, and to control and populate the country as they see fit. Many expansionists conceived God as having the power to sustain and fall out human destiny. It was white mans heavy burden to conquer and Christianize the heathen and savage land. While the positive office of Manifest Destiny was a surge of enthusiasm and energy from the white settlers for pushing West, the negative side was the belief that the white man had the right to destroy anything and any iodine namely Indians who got in the representation. Tracing the path of Manifest Destiny across the West would highlight mass destruction of tribal organizations, confinement of Indians to reservations, and full blown genocide. The dark side of Manifest Destiny revealight-emitting diode the white mans belief that his settlement of the land and civilization of its native peoples was preordained.While the whites were occupy ing the land, they decimated the Indian population, causing many tribes to aviate their relentless onward push, or try to compromise with treaties and agreements. One such tribe to fall victim to the white encroachment upon their territory was the Nez Perce of North westerly Oregon. The Nez Perce agreed to an 1855 treaty that guaranteed the tribe most of their traditional homeland in the Wallowa Valley of northeast Oregon to try to accommodate the white people who were graduation to invade their lands. Unfortunately, gold was soon discovered upon the Nez Perce land and the settlers wanted a larger portion of that land. The resulting 1863 treaty was agreed to by some tribal chiefs, unless not all. Those who refused to sign were given an ultimatum in 1877, and rather than risk war, the non-treaty Nez Perce chiefsJoseph, Looking Glass, White Bird, Toohoolhoolzote, Bald Headdecided to move their people onto the smaller be section of the reservation, towards Fort Lapwai.Look moreman ifest destiny essayThere were nearly 800 of the Nez Percemen, women and childrenand a herd of about 2,000 Appaloosa horses on the trek. On the way to Lapwai, things fell apart. A few young warriors were goaded into taking revenge on several whites who had killed tribal members in the past, and the U.S. Army retaliated by attacking the Nez Perce at White Bird Canyon, Idaho. Giving up the attempt to move to the reservation, the Nez Perce chiefs resolved toflee to the east and seek out their line-shooting allies in Montana. When the Crow tribes showed them no friendship and tried to steal their horses, the Nez Perce set off for Canada. They almost made it, but the U.S. Army caught up with them and defeated them 45 miles shy of the border.Although the Nez Perce were one of the welcoming tribes that met Lewis and Clark, their kind efforts led to revenge, misunderstanding, deceit, greed and death.Another tribe which was victimized by the linked States were the Cupeos. The Cupeos were a small tribe, one of the smallest Native American tribes in Southern California. It was unlikely that they ever numbered more than 1,000 at a time. They once occupied a territory approximately 10 square miles in diameter in a region of the San Luis Rey River in the valley of San Jose de Valle. Before 1810, the Cupans had very little cont manage with outsiders Spanish or otherwise. They had lived on their land for measureless generations, their land including the medicinal hot springs and the village called Cupa. Unfortunately for the Cupenos, the pioneers who trekked West through the southern route, took a trail which trespassed upon their territory. To add insult to injury, American officials in San Diego reason that a reasonable source of revenue would be taxation upon the Indians of the back country. The Cupans were assessed a $600 tax that with great resentment was finally paid by the villagers.By the late 1800s the hot sulfur springs found on the Cupa territories were becoming very popular and attracting visitors from Los Angeles and San Diego. The popularity of the desti state of matter and the growing California population began the events which ultimately led to the expulsion of the Cupans from their homeland.Four years subsequently California became a state, a land survey commission was formed, and cattleman Juan Jose Warner claimed 47,500 acres of what is now Warner Springs. Warner Springs makes up the mass of the Cupan homeland. The property was later purchased by former California Governor John Downey in 1880. Downey then filed a lawsuit later pursued by his heirs afterhis death claiming title to the land and demanding eviction of the Cupenos from the property. The Cupas argued before the courts that Mexican law, as well as the peace treaty that ended the war between Mexico and the United States, ensured Indian rights and precluded the hostile takeover of their land. They argued to no avail. The California courts agreed with Downey and in 1901 the United States Supreme Court affirmed the judgment ordering removal of the Indians. chair Rutherford Hayes, prompted by the Supreme Court holding, declared the Indians trespassers and ordered the tribe relocated to Pala, California, just beyond the Palomar Mountains where a 10,000-acre reservation had been established. Pala was a Luiseno reservation then, not Cupa. This act marked the first time in U.S. history that two distinct Indian tribes were herded together in one reservation. This was a blemish upon a nation that prided itself on leading the world into the 20th Century and the cultural and political renaissance that accompanied such a transition.

Creation of a pop video or short film lasting approximately 5 minutes

Our brief this year was to cause a pop telly or short film lasting approximately 5 minutes. The AS brief was to create billboards or posters ab verboten health. They differ in that wholeness concentrates on moving image where the other concentrates on print. However they both require strong visual images that provoke thought. New skills I have developed in creating a pop television receiver are, how to create a storyboard and shooting scripts as well as how to use the cameras and editing equipment much efficiently. (Our treatment describes our A2 brief in more(prenominal) detail.)I pertinacious I valued to create a medication film, as audio is 50% of the media experience, so teamed up with others who in like manner wanted to make a medicament impression. We consequently decided on which phone c all told we wished to create the tv for. We did this by brainstorming ideas (in our creative journals) and then(prenominal) choosing a song that we all liked and the creative ideas we wished to include in the movie (type of shots, characters etc). At first we were producing a video for Jackson Five I want you bottom entirely this proved to be harder than we originally thought and in addition it had already been created. So this is when we decided to change the musical style of music from Pop to Indie and chose to create a video for Feeders Yesterday went too soon. This song has never had a video created for it and therefore our reference would not have any prior expectations of what the video should look like and include. The only major(ip) issue we had with creating a pop video for this song is that we could not conform to all conventions of a music video in this case we could not include the pile Feeder, as we do not have access to them.We looked at various indie videos before we began to storyboard. This was through with(predicate) with(p) to get ideas for our own video and to make sure it fitted in with the genre. There are two things that I recollect influenced our film to a great extent, one is a video by Cold Play that uses reversing at bottom the video like we do and the other is not a music video only if a film, Sliding Doors. The element we took from this video was what if one minor event did/or didnt happen how would the story turn out? This creates interest as the earshot is left wondering for a while what is going to happen next? What will change? (why might these themes be more appropriate for an indie music video?)To organize ourselves, the time we had and the equipment we needed to use we individually decided on roles depending on what our strengths and weaknesses were. Jess was Director, James was Producer, Beth was Camerawoman and I was Location Researcher and Editor. However because we worked as a team these roles were not as defined and we helped each other with the tasks we embed difficult. To organize our selves and get the best out of the time we had with the equipment we planned each day thorou ghly. We created shooting scripts, storyboards and treatments (all of which are in our appendix) to enable us to get each shot correct virtually first time as in industry we would not have unlimited, free access to the props, actors and equipment.We learnt nearly scripting, shooting schedules and treatments by looking at other mountains work for inspiration and to cipher what worked for them. We then adapted what we found out to suit us and created our own video. To create the storyboard we took the best ideas from everyone and the most influential ideas from music videos. (you could say a bit more about specific music videos that you used for inspiration, and also on how you defined the generic conventions of indie music video in particular) The storyboard was created while we listened to the song so that we could match the visuals to the sound. I believe our treatment and storyboard are good as we can understand them and if we were to give them to another base to create I beli eve they would be able to produce the pop video, as we want it. We developed them by first deciding on the major points we wanted to include and then showing them to our teacher and changing and adapting them accordingly.Section Two Analysis of finished productMusic videos are primarily used to promote the song of a band. (although they can be a bit like adverts, indie music videos in particular are also often trying to reinforce a particular image of the band) The benefit with a music video over say live performance is that it can reach parts of the world that the band may not be able to. Music videos can generally be split into three categories Narrative videos (ones which tell a story), Performance range (ones that digest on band performance) and (non)Narrative video (ones that concentrate on the rhythms and moods of the song). We chose to concentrate on a narrative kick in video as it fits with the genre we had decided upon. (Why?)The genre of our music video is Indie. It w as important when making our music video that we best matched the editing of our film with our chosen song. This is to make the video easy and homey to watch and to create a professional finish. Typical conventions of this style of music video include a storyline and maybe some band members featuring within the video. (you need to say more about this, and how these elements help to develop an image of the band) We conformed to as many conventions as we could without making the video looking artificial or amateur. We especially conformed to the convention of editing being faster with shorter shots than normal. We did this to keep up with the pace of song and to keep the viewer from getting bored.To make sure that the video flowed smoothly we used straight cuts most of the time with dissolves and fades where we felt appropriate. (Why?) Indie music does not have the bright upbeat cheer as a pop video does but it is not dark and sinister either so to convey realism we used natural lig ht so that the video doesnt look like an over dramatic piece of work.Music videos are often playful, experimental and usually about stretching the boundaries of realist(ic) style. In a delegacy we have make this by using the rewinding shots and the slowing down of the falling orange juice glass.The narrative of our video is about a guy who has a regular, mundane routine of waking up, getting dressed and going to catch his bus, we look at what would happen should this vicious circle break and as it turns out his life become better because of it (He meets up with the love of his life). This is parallel to the music as the song is of similar content where its lyrics can be interpreted in many ways. For this video to work we needed to capture the audiences attention to do this we used another convention of music video which is the visual hook. This is where a cozy up of the band is used to keep the audiences attention. In our case we used the extreme close up of the guys eyes right a t the beginning of the video. It goes on longer than a normal video clip would to establish the fact that he had just woken up and so essentially throws the audience right into the video. (Do we see him again? How does this develop image?)A variety of styles ranging from realism to symbolism have been used within our film, for example when the glass breaks. This is a key result in the video as the glass breaking symbolises the vicious circle of daily routine breaking. This dramatic event is emphasized by the image being slowed down making the audience notice the importance of it. another(prenominal) example of symbolism is the routine as a whole being shown then re-wound back to be re-shown again, this emphasises the unexciting, everyday life that the guy leads.The ideology of our video is that something so small can change the route in life you take eternally i.e. because of the glass breaking he has met up with his old girlfriend and is now happy. (It is fairly conventional heter osexually romantic how does this relate to target audience, and the image you are trying to create of the band? How do you want male and female audiences to feel about them? You can cover that in the next section)Section three Institutions and AudiencesOur music video has been created for the mainstream audience and therefore hopefully attracts to most people, however we understand that not everybody likes the indie style of music and therefore will not appeal to all. Our target audience is for young teenagers, but as our song is a ballad we could expect some older listeners. We have tried to aim the video at all genders as the music industry is now strongly supported by both. We have also aimed the video at all cordial classes but predominantly middle working class people (thats quite a diverse range.) as they make up the larger equipoise of our population. We have enforced this by not using any obvious branded clothing or objects. We tried to aim the video at all races but d id not have access to them to use within our video, so instead tried to produce a video that would not offend anybody. (anyway indie music has a predominately white audience) I believe an independent record company or the band itself would fund the making of this video, as that is how it is generally done in industry. Music videos are created to promote a song and to create awareness of the artist so the best place for them to be seen would be on 24hr music channels like MTV or on music shows like Top of the Pops or CDUK, by putting the video on these sorts of programs people who are interested in music will purposefully watch them and tell friends about the songs and so forth so that by the time the angiotensin-converting enzyme comes out everyone knows about them and the band should get good record sales.Our music video reflects generic conventions through the use of narrative and visual hooks.From the movie glide doors we have taken the theme of something so little can change y our life forever and we have shown how it can go either way. We have also taken influence from Cold Plays recent music video from this we used the use of rewinding to keep the audience interested. (why is Coldplay a good reference point?)To palpate out if our video had achieved its aims we asked a focus meeting to watch the video and then answer some questions on it to see how they would respond to the text.When asked about the genre of this piece the entire group got that it was an indie music video. Therefore fulfilling that part of the requirements.We then asked about more complicated issues like the Ideology of our video. Ours being based on the theory that can something so small change your life forever and if it can is there such a thing called fate? once more everybody understood this with a main answer being How little things can change the fate of a day, love as well, and how easily it can be changed.To see if our video fitted in with conventions of music videos in genera l and in particular indie music videos we asked our focus group about them. A major point that came up was the fact music videos usually include the band, which in our case was not possible because we did not have access to them. However on a brighter note our mise-en-scene and lighting was suitable and appropriate for the video and created the realism need to fit in with the conventions of the genre.A key point to making a good pop video is the length of shot and how well the video has been edited. So to see if we had taken these points into enough consideration we asked the focus group about them to see if they matched our own views on various elements in the video. For example the length of the rewinding shots, most people found it got tiring after watching it twice through and so felt that the rewinding shots could have stop at where the orange juice was being poured. Also they felt that they liked the repetitive effect, but it could have been a bit faster, as not to drag on.We next wanted to see if people could see where our influences had come from. Although no one in the focus group figured it out they came up with their own they we felt were just as appropriate. Some of them include the film Run Lola Run and Craig Davids single 7 Days.Another point we could not agree on as a group was whether or not to have more shots of the girl in the video to establish her character and the focus group it seems had mixed views as well. Some said there should be more of her to enable the viewer to understand the narrative more yet others said that the video worked well just concentrating on the one character, so that issue is left unresolved.In addition to the above problem our group could not decided whether to leave the sound effects (that appeared by accident) or to cut them out so we decided to leave them in and see what our audience thought of them. Most thought that they should have been left out because they didnt really fit in and I am inclined to agree. (Als o they take away the focus from the music)To finish off the feedback session we asked for peoples general opinions on our video. For example whether they liked it or not and why they did or did not like it. Most found the idea interesting and original with a play on the essentially simple narrative.

A Scanner Darkly

Ashlyn Phillips Mr. Flanigan/ Dystopian Literature Period 2 December 4, 2012 Who Are You? As young children we nonplus to develop a personality, 1 that is establish come to of the people we are surrounded with. When identifying who we are as people, somatogenic appearance is less consequential in comparison to our spirits and mindsets. The body serves only as a shuttle for our spirits and minds, without these two assets our bodies would simply only be empty shells. In Philip K.Dicks A Scanner Darkly, the protagonist, Bob Arctor, has fallen dupe to a highly addictive drug called Substance D, which has the side effect of splitting the personality in ones mind. In dealing with the handle of this drug, Arctor begins to lose himself and forgets what really makes him who he is. Our senses, character and appearance determine who we are as people, without these three attributes it would be very difficult to variediate between one adult male from the next.The brain begins to develop in the first trimester of pregnancy, even as fetuses we are able to think and begin to develop our personalities inside the womb. As we come to the world and begin living, our surrounding environments control the outcomes of our minds, bodies and spirits. If you are born into a wealthy family, it is more than likely that you will live a wealthy lifestyle if you are born into a poor family, it is more than likely that you will live a poor lifestyle.In society, we are first identified by how more money we have, then by how we look and at last we begin to learn more about each other to identify who our characters are by means of how we wish to portray ourselves. Our personalities begin to develop when we are first able to open our eyes, smile and really when we begin to communicate with each other. From in that location we begin to learn what we like to do in life whether it be dancing, singing, painting, playing sports, etc.These attributes are major when identifying a person. Ou r spirits begin to develop at an azoic age and although they can be slightly altered as life goes on, we never really change entirely. One can be judged by their physical appearance and be separated from one person to the next simply based on that, however, if asked who Bob Marley is as a person, the answer would be outlying(prenominal) more detailed than if only asked what he looks like. Personality and character traits are really the basis of determining who we are as people.If a set of undistinguishable twins were put in the same room together and a group of people were asked to differentiate between Sarah and Mary, they would only be able to based on appearance. The more in depth question would be, how can you tell who Sarah is and who Mary is? In answering this question many key attributes are discussed such(prenominal) as, Sarah may be more energetic, loud, creative, talkative, religious and athletic than Mary, allowing for their friends to automatically know who is who when confronted by either twin.Personality always gives the answer. If the personality changes or begins to morph into two different sides, determining who someone is becomes a very difficult task. In A Scanner Darkly, Fred goes undercover as a drug addict in regularise to solve a major case but in doing so, he himself becomes addicted to the drug and his personality begins to split into two different people, Fred and Bob Fred cosmos the undercover cop and Bob creation the addict.As Freds life morphs into Bobs, he begins to lose himself entirely and the world as he knew it before only changes into something different than he thought. He will sink into a needle-and-a-spoon existence, or bounce off the walls in a psychiatric hospital or, worst of all, a federal clinicAnd all this will occur deliberately, someone figured out what he was doing and then got him this way. The worst way of all with the stuff they sell that he was after them for selling. (86) His personality can no longer b e analyzed because he thinks as two entirely different people as if he has two separate brains in one head. Clearly this is an issue due to the fact that we are recognized by our personalities. If two personalities are competing against one other inside of one mind, there is no way to really know who that person is. Fred loses himself in Bobs world and the drug becomes more important than anything else, as it usually does inside the mind of a drug addict.Without the somebody, the body is like a light bulb without electricity. The soul gives the body meaning and purpose, without it there would only be boys and girls, not unique individuals with their own characteristics. The soul carries along every memory, experience, encounter, and detail of each person in the world. A wise soul will think beyond their years, a young soul will stay a teenager at heart forever and an evil soul will end up in the dark side of life and all of these souls grow through life experiences and will only be influenced by these experiences.The soul in one person does not change entirely through life experiences it can only change slightly by being influenced by those around us. In determining who we are as people, the soul is the key ingredient and it should be the first thing that is analyzed from one human being to the next. More often than not, looks do not matter, it is what lies within ourselves that determines who we are as individuals.

Jessica Victim or Villian

Within the content of this essay I will be discussing ab egress(p) two main characters in this novel. Jessica and shylock. Jessica being the miss of Shylock with both following the Jewish religion. However Jessica passionately falls in love with a Christian man Lorenzo, she is very determined and fervent to be with this man. To such an extent that she would leave her religion and her father to become a Christian and follow her desires. Your probably be wanting to know a berth more about these characters well let me briefly explain in regards to both of Shylock and Jessicas characters.Firstly Jessica, she has a very ardent and opinionated character and like I previously menti angiotensin-converting enzymed she is very determined so if she wants something she will strive until she gains what she wants. You crowd out also perceive Jessica to be a shy self- conscious character who cares what opposites think about her. Shylock from what we suck up ga at that placed from the book so far is a greedy, self-obsessed man who cares a bit too much about his money and gains more than the things which matter more. The things which more attention should be paid to.In Shakespeares book and this particular one (The merchant of Venice) you will see that there are different ways of examineing things different sections which can mean different things. In this evaluation I will be doing that. I will be equally evaluating Jessicas character and I will be interpreting the book in 2 different ways a victim and a villain. And it will be up to you to decide how you perceive it. The first way which the auditory modality can interpret Jessicas character is as a victim.This is shown in the book in many ways some of which are when it is said by Jessica I may be a daughter to his blood, but I am not related to his lifestyles. This quote shows how Jessica is showing how she is totally distinctive to her father and although she is his daughter this does not mean that they both hold the same qualities and characteristics. Jessica does not want to be related to his lifestyles as the quote mentions. This could be because she resents the way he treats others and the way he is malicious and evil towards other people.But the audience would probably think hes only evil to them because of the way he is treated by others. Yes I would agree but it is not only others he treats badly, it is also his daughter. Furthermore throughout the amount we have read so far there has been a number of times when Shylock has slandered his daughter and he has said I would my daughter be dead at my foot. This is the quote that stood out to me because no father would ever wish or say that they would want their daughter dead at their foot. That clearly indicates how much love Shylock has for Jessica. (Not a lot).And when you think that this is something Jessicas father has said behind his daughters back I dread to think what has been said face to face between them. So his self-absorbed c haracter makes Jessica the victim, the self -centred man who cares so much about his wealth and silver forgets the fact his daughter has gone and abandoned him. In Act 3 Scene 3 when Shylock first discovers that his daughter has gone away with his wealth his first acknowledgment in fact the first sentence he says is Oh,oh,oh One of the stolen diamonds cost me two thousand ducats in Frankfurt This is what kind of man I have been explaining in the above two paragraphs one that is having a big frenzy over his wealth and about all the stolen diamonds and its high value. This sums up his unloving selfish character. Also the stress of his voice in this can be imagined. There are two exclamation marks so you can imagine him talking in a very intense antagonized fearsome voice with firing rage and at the same time very astounded that his daughter has taken his possessions. Moreover the same interpretation of Jessica being shown as a victim.However this time I will not be referring to the w ay Jessica has been poorly treated by Shylock I will be referring to a different full stop that being that the money the jewels everything which her father possess would be inherited to his daughter after his death. So really all which Jessica did drop away is all that is hers. So I dont understand why Shylock was as furious. As he knew it would be hers someday but it was provided sooner then he had expected. And because of this reason I feel that it was out of order to say what he said about Jessica when she was entitled to what she has stolen.And at this point in the story we dont know whether the jewels had been stolen. It could be perceived that she had borrowed from her to then return but we dont know So because the audience do not know and Shylock did not know I felt that it was very biased for us to Judge Jessica on that like Shylock did. Now I am moving on to the second interpretation, which is regarding Jessica to be the villain which is another way which the audience ca n perceive Jessica to be. Jessica can be portrayed as a egotistical, inconsiderate character especially towards her father as she ran away with his money and Jewels which he worked hard to gain.It was already hard full for Shylock being a Jew and not being able to attain money as freely as others and Jessica totally disregarded this factor and went attain with his money. And yes Shylock may have had his faults but lets be honest Jessica was quite disloyal breaking her fathers trust in the worst possible way. In the novel Shylock says Listen to me Jessica lock my doors up here Shylock clearly states to lock the doors and not to open them once again she broke this trust and as well as opening the doors to engage with a Christian she then went and stole all his money.This was a total high treason of trust, and considering all she had done her father was quite reasonable. In addition to show Jessicas evil villain like character. I would like to point out how I feel Jessica forgot the fact the Shylock was bringing her up on her own without a mother without anyone else he was bringing her up on his own. He clothe her fed her sheltered her gave her everything she possibly needed and for what? For Jessica to change religion, steal run away with a Christian man. Also she was very blind to the understanding of how the Christians loathed him because of their prejudice towards his religion.They spat on him, kicked him, called him a dog. And regardless of this ill-mannered treatment she left her father to be disgraced on his own with no other defender by his side. This was very egocentric of her and she should be very ashamed of what she has done to her father. After he has done so much for her alone. In conclusion, I would like to address what I feel about Jessicas character. I feel that Jessica was a villain she was totally perfidious to her father. She was blinded from reality and to observation that he had been badly treated.If it is that she did notice and decide d not to do anything then she was being totally selfish and heartless. But that is my opinion different people have different opinions. In addition the audience could view Jessica to be either a villain or a victim. There are equally as many points for each showing she is and is not a villain. So it is totally up to the reader to decide whether Shylocks greedy character made Jessica the victim, or if Jessicas betrayal to her father made her a villain. Its up to you to decide, but you may find that as you get into the novel these opinions may change.

Impact of Globalization on Total Quality Management

summate graphic symbol management (TQM) has been defined as uninterrupted improvement of invariablyy production breakput whether it be a product or a service, by removing inefficient variations and by upward(a) the backbone of the grow process. International managers like their domestic counterparts puzzle found that incorporating the notion of total quality management into their management process and style brook demo the competitive advantage.A managers decision-making process regarding new or increased international operations involves reacting to the environment, seeking competitive advantage globally and assessing the keep comp eithers capability in the global context. Globalization makes managers ask certain questions. These questions include Must we be more(prenominal) International? Are we capable of bonnie more international? How squirt we improve capability? What opportunities should we pursue? This sort of questioning which globalization creates leave alon e enable the firm to identify specific irresolute areas and/or general lack of strength. The focus now shifts to expansion.These might include things like internal changes as well as linkages with other organizations that help fork everyplace the desired result. Therefore, the options or strategic plans must be selected with caution. Globalization makes management assess the costs and benefits of various possible modes of entry into the global market. In general, the choices hatful be seen as ranging from no ownership in foreign locations, to joint ventures, to sole ownership of foreign subsidiary. Globalization enables managers to make a lot of choices and decisions regarding improving their output and expanding their business activity.Each of the options they assess has benefits as well as disadvantages that the managers must weigh to make the right choices. Once the managers have made their choice, a plan of action is formulated and executed to achieve the desired foreign ac tivity. The decision process should be assumed to be a kind of reiterative process that is having been through the model once, a manager will periodically return to the first question and repeat the process. This has the effect changing a oxidizable strategy into a dynamic one.Globalization creates an atmosphere where companies look to embark on international operations which in turn foster a ground level of synergy. Having business operations in more than one international location wills the opportunity to transfer learning from one international location to another. The 1990s is considered to be the decade when the new era of the beginning of quality management. This was because during that period of time, firms where facing a high degree of competition, the encroachment of their market share and a wear and tear in the perceptions of the quality of their products.Hence, it was necessary to adopt a quality management technique that would override any existing traditional manag ement styles. Literature Review- This brings us to the topic of identififying the Impact of Globalization on lend look Management. What has been the impact of Globalization on Total select Management? TQM has played in its origins a decisive role in Globalization. Globalization is a direct consequence of TQM. In 1954, John Foster Dulles, then the US Secretary of State, despised lacquer as a commercial threat to USA. The Japanese dont make anything the people in the US would want.Twenty five years later, in 1979, when Japanese car were starting to be built in America, Business Week mocked With more than 50 foreign cars on sale here, the Japanese auto patience isnt likely to carve out a big slice of the US market. Later it came If Japan can Why cant we? broadcasted by NBC in 1980. And Deming. Anyway, as TQM always does, it has to adapt its processes to the needs of the organization (environment) in every moment and circumstance. Globalization is not an exception Globalization h as allowed small businesses and major corporations to expand its products and services to the global market.People from all over the world can access products because of the opportunities globalization has provided. Even though some of out muster ups of globalization have been controversial, the market has become more competitive than ever, thus creating the high demand for quality management. The fact that globalization has expanded the market for organizations means that TQM is more measurable than ever before. Customer demands are higher and if a company does not create products and services that meet their expectations they can easily access the same or similar products and services from another company.If managers do not go across TQM into their company procedure then they will fail to meet the high standards of customers all over the world and eventually lose their business. When it comes to implementing TQM, its the mangers responsibility to create an environment where peo ple can naturalize together to improve their work processes. If the ownership or senior management does not buy into this plan you will never succeed. Many people in leadership roles are either too portion in their ways or closed minded to the necessary change needed to really improve the way things get done.You have to buy into the concept that there is always a better way to do something. By tapping into all the knowledge and experience your employees possess, you develop solutions that not only improve your execution, you provide everyone with a sense of accomplishment.. These process improvement teams give employees a chance to help steer the future direction of their company. The other problem you have in implementing a team concept is the team members themselves. Many people have great ideas but do not feel comfortable sharing them.They would earlier be told what to do, this way if something goes wrong its not their fault. They actually know a better way to do something, b ut they dont want to stick their neck out for fear of taking responsibility. By creating a team solution everyone has a vested interest in its success, thus everyone becomes responsible. You are collectively working together to implement these changes, so the chances of success are greatly improved. If a company can develop a team concept that permeates through out its entire workforce, they are much better equipped to handle the constant challenges they face.If everyone has a vested interest in the current and future success of their company, the companys best interest would always come first. The real challenge any company faces is making these concepts a reality. The following outlines the pros and cons of globalization on quality Pros Viewing both the productivity grows quickly when countries rear goods and services in which they have a comparative advantage. Living standards can go up faster. Global competition and cheap imports keep a chapeau on prices, so inflation is less likely to derail economic growth. An open economy spurs innovation with fresh ideas from abroad.Export jobs often pay more than other jobs. Unfettered capital flows give the US access to foreign investment and keep interest rates low. . The Pros for globalization show that prices will be kept at one set price and that money will be quickly made by all. The help with foreign countries could alike promote up technology as well. Technology could help the underdeveloped countries in the long run, and everyone overall economically. ConsMillions of Americans have lost jobs due to imports or production shifts abroad. to the highest degree find new jobs that pay less. Millions of others fear losing their jobs, especially at those companies operating under competitive pressure. Workers face pay-cut demands from employers, which often threaten to export jobs. Service and pink-collar jobs are increasingly vulnerable to operations moving offshore. US employees can loose their comparative a dvantage when companies build advanced factories in low-wage countries, making them as productive as those at home. The Con list shows that the concerns are that smaller businesses will be put out of business by larger ones. besides stating that only the white-collar or richer people will be making a benefit in the changes.Demonstrations and Applications in the Business World Total Quality Management at Tyson Foods- Tyson Foods is known for its high quality products such as chicken, pork, and beef to name a few. Tyson Foods has carefully implemented quality management practices to perplex ahead of the competition and because their products are closely regulated by government officials. Recently Tyson Foods opened a new laboratory in Arkansas to show and research food safety. The new laboratory has earned two International Organization of Standardization (ISO) certifications which are the ISO 9001-2000 and the ISO 17025.Tyson Foods is responsible for creating and maintaining the highest quality products on the market. Without this seal of applause from the USDA, Tyson Foods could not operate in the United States nor globally and no company would buy their products. TQM is the most important aspect of Tyson Foods management process because without TQM they would cease to exist. Total Quality Management is very important in todays industry because of the high demand for quality from customers. The competition to create high quality products and services is ever increasing because the market is very large.Customers can find products from anywhere in the world thanks to technology and the internet so this increases the demand for Total Quality Management within companies. If companies want to continue to stay in business selling their products and services to customers they must implement TQM into their business practice or they will fail to meet customer demands and ISO regulations. TQM has become the new wave of management in todays society because the needs , desires, and demands of customers can be easily met by the vast mass of competition.Competition is the hardest thing a company must deal with and to ensure the competition is fair and equal each company must use Total Quality Management to stay ahead of the game. Conclusion & Reflection In conclusion, as the demands on firms are changing and increasingly requiring more flexible manufacturing and work practices, team work and multi-skilling are essential if firms are to stay competitive. This means training the work force in a variety of skills so that they can react quickly to changes in models and production runs.Moves in other countries to encourage greater cooperation between industry and education are a testament to the benefits that can be derived. Cross-cultural training is also a necessity for any organization in order for it to survive in todays increasingly globalize and quality oriented environment. Also, reflecting back on this assignment and how this class has enhanc ed my knowledge on quality and how important quality is not only to the consumer, but also how it can set the standard on any particular industry. I also learned that quality at a globalization level is any less important than it is at a local level.

The Benefit of Pilates

The Benefits of Pilates A merry mind-body workout Pilates gets your mind in tune with your body. By emphasizing proper breathing, correct spinal and pelvic alignment, and complete concentration on smooth, flowing movement, you become acutely aware of how your body feels, where it is in space, and how to authorization its movement. The quality of movement is valued over quantity of repetitions. Proper breathing is essential, and helps you execute movements with maximum origin and efficiency. Last but not least, learning to breathe properly can reduce stress.Build specialness without bulking up gain long, lean muscles and flexibility Conventional workouts tend to build short, bulky muscles the type just about prone to injury. Pilates elongates and strengthens, improving muscle elasticity and joint mobility. A body with balanced strength and flexibility is less(prenominal) likely to be injured. Develop a potent core flat abdominals and a well-knit back Building on the princip les of Joseph Pilates, Pilates exercises develop a strong core, or center of the body.The core consists of the muddy abdominal muscles along with the muscles closest to the spine. Control of the core is achieved by integrating the trunk, pelvis and shoulder girdle. name an evenly conditioned body and prevent sports injuries In conventional workouts, weak muscles tend to get weaker and strong muscles tend to get stronger. The result is muscular imbalance a primary cause of injury and degenerative back pain. Pilates conditions the whole body, even the ankles and feet. No muscle group is over trained or chthonian trained.Your entire musculature is evenly balanced and conditioned, helping you enjoy daily activities and sports with greater ease and less chance of injury. Be confident and safe No other exercise system is so profane to your body while giving it a challenging workout. Many of the exercises are performed in reclining or posing positions, and most are low impact and par tially weight bearing. Pilates is so safe, it is used in tangible therapy facilities to rehabilitate injuries. And be challenged Pilates is also an extremely flexible exercise system.Modifications to the exercises allow for a range of problem ranging from beginning to advance. Get the workout that best suits you now, and increase the intensity as your body conditioning improves. scan efficient patterns of drive Pilates exercises train several muscle groups at once in smooth, continuous movements. By developing proper technique, you can actually re-train your body to move in safer, more efficient patterns of motion invaluable for injury recovery, sports performance, good posture and optimal health

“Yamaha Fiore” 2NE1 †Celebrity Endorsement

Celebrity instant is unremarkably use to merchandise products, it is a system which gives a face to a imperfection, to which the consumers can tie and aspire to. Yamaha has decided to promote its Fiore scooter Thailand with widely belt downular Korean pop group 2NE1. Their strategy was to achieve out to urban Thais who follow foreign trends, music and fashion. While umpteen urban Thais certainly are fans of the Korean fashion and pop music it dust unclear as to what effect the campaign has had on the purchase decision making and increased market share if any however the effort did position Yamahas scooters as a trendy and youthful. crossways European cities scooters are a very popular and low cost means of impartation. In Thailand, and a come of separate emerging markets most consumers will aspire to owning their first automobile and will go to striking lands to strike one such as extending significant loans, whereas motorcycles/scooter are generally used and perceiv ed as necessity for low income market segment.Further to a greater extent(prenominal), in Bangkok it is apparent that there are very few scooters being apparent motionn by the middle to upper market segment consumers, some(prenominal) of the reasons being as mentioned earlier and due to the traffic congestion and pollution which is considered to be dangerous to drive a scooter in. Yamaha is one of Thailands blown-upst motorcycle manufacturers with a market share of 26% expecting to reach 30% in 2011 (Bangkok Post, May 5, 2008) and Honda leading with an impressive 68% (Bangkok Post, May 5, 2008) market share.A large portion of this is assigned to rural areas where people use scooter as common means for transportation whereas in urban areas people will rely on public transportation, own a car or other. The key challenge would remain in changing peoples (middle, upper segment) cognition of using scooters as a way to commute, run errands or go to a nearby introduce rather than sol ely relying on using car most of the time. This may be achieved by endorsing a local celebrity which would be ideally living in a modern condominium or a housing colonization also k like a shotn locally as moo-ban.This would be a more practical approach to promoting a lifestyle people could more easily relate to rather than pop stars. The end result being many of the middle to upper income market segment might acquire a scooter in addition to owning a car to drive around their housing village or condominium and go to a nearby store or a restaurant. In the athletic wear industry celebrity endorsement is used probably more often than in others. It is a great way to establish the place as it is used by professional athletes and draw the consumers attention. now a great deal of sportswear is also worn as casual wear and non only on tennis courts, golf terrains or running track which has significantly widened and expanded the market. A very successful, charismatic athlete can portray a brand with many positive attributes. However, maculation there are many encouraging factors in using celebrity endorsements across many industries the merchandise and advertising campaign could eventually result in negative or less attractive brand lore. Examples include when athletes are found to be using drugs, misbehaving in public or in competition.As mentioned earlier these individuals provide a face to the brand and in this light the public will think of of a given brand. Tiger Woods has been one of Nikes endorsed celebrity which has virtually established the brand in the golf industry. It is one of the prime examples of a success when a brand is tied in with a successful and charismatic athlete who also has the star power. It is also a very lineal and relevant persona in the golfing industry which has attracted many first time golfers to purchase Nike equipment and other sportswear.The previously examined case of 2NE1 pop music group would be more fitting and is more c ommonly used if the endorsement was used to promote fashion, perfume, makeup and other similar products as they are more fitting with feminine attributes of beauty and attractiveness. In this respect Nike has established a firm brand perception with a person who is very relevant in the industry whereas a few years from now most likely very few people will remember the 2NE1 and Yamaha joint campaign.However it is big to note that there are also certain risks when a brand strongly relies on iodin celebrity as is in the case of Nike/Tiger Woods who has been through a personal scandalization which has dramatically affected the golfers perception in public view and who has suffered a loss of a number of endorsements by energy drink makers and telecommunications company, Gatorade and AT&T. And we are yet to see if the company will hold out to carry the golfers name in the nearby future.

Hey Huhhuhu

ESO210/ESO203A Introduction to Electrical engineering science Assignment 4 Date of Submission 20th March, 2013 1. The rotor coil shown in Fig. 1 has two coils. The rotor is non magnetized and and is placed in a uniform charismatic ? eld of magnitude B0 . The coil sides argon of radius R and are uniformly spaced around the rotor surface. The ? rst coil carrying a original I1 and second coil carrying a current I2 . Assuming that the rotor is 0. 30 m long, R=0. 13 m, and B0 = 0. 85 T, ? nd the ? directed tortuousness as a function of rotor position ? for (a) I1 =0A and I2 =5A, (b)I1 =5A and I2 =0A, and (c)I1 =8A and I2 =8A.Uniform magnetic field, B 0y r ? ?2 ?1 R ? ? x Figure 1 2. An inductor has an inductive reasoning which is found experimentally to be of the form L= 2L0 1+x/x0 where L0 =30 mH, x0 =0. 87 mm, and x is the interlingual rendition of movable element. Its braid resistance is measured and found to equal 110 m?. (a) The displacement x is held constant at 0. 90 mm, an d the current is increase from 0 to 6 A. Find the end point magnetic stored energy in the inductor. (b) The current is then held constant at 6 A, and the displacement is increased to 1. 80 mm. Find the corresponding change in magnetic stored energy. . The inductor of Problem 2 is dictated by a sinusoidal current source of the form i(t)=I0 sin(? t) Where I0 =5. 5A and ? =100? (50Hz). With the displacement held ? xed atx = x0 , puzzle out (a)the time- averaged magnetic stored energy (Wf ld ) in the inductor and (b)the time-averaged power dissipated in the gimmick resistance. 4. The induction of a phase winding of a three-phase salient-pole motor is measured to be of the form L(? m )=L0 +L2 cos2? m where ? m is the angulate position of the rotor. (a) How many poles are on the rotor of this motor? b) Assuming that all other winding currents are zero and that this phase is excited by a constant current I0 , ? nd the torque Tf ld (? ) acting on the rotor. 5. As shown in Fig. 2 , an N -turn electromagnet is to be used to lift a slab of iron of mass M. The surface roughness of the iron is such that when the iron and the electromagnet are in contact, thither is minimum air gap of gmin =0. 18 mm in each leg. The electromagnet cross sectional line of business Ac =32 cm and coil resistance is 2. 8 ?. Calculate the minimum coil potentiality which must be used to lift a slab of mass 95 Kg against the force of gravity. die the reluctance of the iron. 8 N turn winding Ac g Iron slab, mass M Figure 2 6. An inductor is made up of a 525-turn coil on a heart of 14-cm2 cross-sectional area and air gap distance 0. 16 mm. The coil is connected directly to a 120-V 60-Hz voltage source. Neglect the coil resistance and leakage inductance. Assuming the coil reluctance to be minimal, calculate the time-averaged force acting on the core tending to close the air gap. How would this force vary if the air-gap length were doubled? 7. Fig. 3 shows the general nature of the slot-lea kage ? ux produced by current i in a orthogonal film director embedded in a rectangular slot in iron.Assume that the iron reluctance is negligible and that the slot leakage ? ux goes straight across the slot in the region between the top of the music director and the top of the slot. (a) Derive an expression for the ? ux density Bs in the region between the top of the conductor and the top of the slot. (b) Derive an expression for the slot-leakage ? s sits crossing the slot above the conductor, in terms of the upside x of the slot above the conductor, the slot width s, and the embedded length l perpendicular to the paper. s Iron ?s Bs x Conductor carrying current i Figure 3 8.The two-winding magnetic circuit of Fig. 4 has a winding on a ? xed yoke and a second winding on a movable element. The movable element is constrained to motion such that the length of both(prenominal) the air gaps remain equal. ?2 ?2 8 g 0 N2 turn winding A A N1 turn winding 8 ?1 ?1 Figure 4 (a) Find the ego inductance of windings 1 and 2 in terms of the core dimensions and the number of turns. (b) Find the mutual inductance between the two windings. ? (c) Calculate the coenergy Wf ld (i1 ,i2 ). (d) Find the expression for the force acting on the movable element as a function of the winding currents.

Establishing a Secured Atm Banking System

Establishing a Secured automated fabricator cable car Banking System Contents 1. Abstract 2. Introduction 3. decision maker Summary 4. Mission 5. Comp some(prenominal) telescope 6. State manpowert of the job 1. enigma Statement 2. Problem solid 7. Project Objective 8. Limitation of the Project 9. Methodology 10. Analysis of the Project 11. Scope of the Statement 12. Proposed progression 13. Expected outturn 14. Recommendation 15. Acknowledgment Abstract The aim of this study is to investigate guess management, earnest and controls in the Context of automated teller machines ( auras).In doing so, it adopts a non-technical Approach by investigating the interrelationship and effectuate of risk management and controls In setting Automated bank clerk Machine warrantor goals. The literature explores and discusses The risk management and different controls of standard pressures. To reduce the risk of fraudulent Activity, several controls washbowl be integrated into the amb iance working environment. However, the controls should non be work outed a cure- separately(prenominal). Keywords atmospheres, data security measure, risk, fraud, electronic imprecateing, and controls.Introduction This paper examines the effects of incompatibility in ne twainrk industries. In a network industry such as telecommunications, the net, or automatic teller machines ( atms) in the banking industry,firms ar technologically interconnected. This interconnection female genital organ lead to more than(prenominal) complicated pricing structures than those observed in traditional industries, since a consumer whitethorn receive direct or indirect gains twain from his chosen firm and its rivals.While interconnection increases the surface of the network available to consumers, in industries such as the banking industry, the induction of hurt discrimination amid affiliated and unaffiliated consumers reintroduces firm-level network economies by reducing compatib ility inside the overlap network. This paper measures the impact of this incompatibility and finds significant effects on competition in the deposit market, welf ar, and investment. It likewise briefly considers an alternative sanctuaryal structure in which provision of automatic teller machine and deposit services is separated.In the banking industry, the clients of star bank can physical exertion their standard atmosphere cards at ATMs owned byother banks, plainly the ATM owner may charge a fee called a surcharge. This can be interpreted as cave inial incompatibility between components of a system comprised of ATM cards (bank affiliation)and ATMs. Analogous to the strong complementary relationships between CPUs and peripher as wellr VCRs and video tapes, ATM cards and ATMs form complementary components of a system thatallows consumers to consummate transactions on their bank accounts.Consumers can choose variouscombinations of these complementary goods, but the compati bility is scarce partial since there is a make up associated with use of a foreign ATM, that is, an ATM not owned by the consumers bank. There is a sizeable theoretical literature on compatibility in industries with network externalitiesor complementary components. This literature predicts that incentives for compatibility differacross firms and take behind be abjecter for firms with larger networks, since these firms lose the free-enterprise(a) profit their network size confers under incompatibility.The effects on consumer surplus should differ depending on the dispersion of consumer characteristics and the new price equilibrium that is reached. In turn, the effects of compatibility on price competition depend on a subject of factors. In the banking industry, while partial incompatibility achieved through surcharging should theoretically soften price competition in the deposit market by making an increase in deposit. This paper get out focus on the types of ATM transaction s that can be carry outed on any ATM within the sh ard network such as inquiries and cash withdrawals.Executive Summary ATM An automated teller machine (also known as an ATM or Cash Machine), is a computerized device that pull up s consequencess the guests of a monetary institution with the ability to perform financial transactions without the adopt for a benignant clerk or bank teller. Crime at ATMs has become a nationwide issue that faces not only nodes, but also bank Operators. Security measures at banks can play a critical, contributory power in preventing attacks on customers.These measures are of paramount importance when considering vulnerabilities and causation in civil litigation and banks mustinessiness meet certain standards in order to ensure a safe and secure banking environment for their customers. The Automated Teller machine is a terminal provided by bank or other financial institutions which enables the customer to withdraw cash to make a balance enquiry, to order a statement, to make a property transfer, or deposit cash. The ATMs are basically self-service banking terminals and are aimed at providing fast and convenient service to customers. near of the new generations of ATMs are able to cash a check to the penny, dispense Travellerscheques and postage stamps, perform stock transfers, print discount coupons, issue phonecards, and even sell concert tickets. Customers are grateful for these ATM features but they are alsovery concerned with ATM crime and safety. Mission Key to Success Company Background 1. Statement of the Problems/Problem Definition/ Automatic Teller Machines (ATM) indicates the work upment of Information Technology in Banking sector.Two types of ATMs need to be addressed, one of which is the branch ATM, The other world the out of branch ATM. The branches pass on take dread of the ATM set in Their respective branches, while the out of branch ATMs such as those located in department Store exit be taken care by cash centers. apiece cash center has ATMs under its responsibility. At VIT there are three ATMs out of which two are out of branch ATM() and one is branch ATM(). The major worry faced by these ATMs are the bulky queue of customers at the natural elevation hours and then at the off peak hours the lack of customer entry.The number of customer are so large that many a sequences customer waits for more than half an hour to get his turn but at nights the ATMs remain idle that there are no customers to serve . Depending on the on-going capacity of each ATM, many alternative decisions can be made. at one time the work process decision is made by operators. Thus,the problem of ATM facility is significant. In this study, methodology Simulating ATMs is proposed in order to maximize efficiency Of banks to improve their customers service and increasing foresightful term relationship with them And also to reduce the congestion at the ATM centre at peak hours.The process will show How much time a customer spends and give suggestion whether a new ATM is required or With the same resources the performance can be improved. This research will support the Banks in terms of decisionmakingfor reducing the time lag time of customers, by solving a pretension representative with the help of queuing theory. The proficiency of simulation has long been used by the designers and analysis in the physiological Sciences and it promises to become an important tool for tackling the complicated problems Of managerial decision making.It is actually imitation of reality and when it is being put into Mathematical form it is called simulation. Generally, the main objective of simulation is to Minimize the managerial problem in terms of decision making and hence helps in reaching Solution with at virtually accuracy. in addition it is comparatively free from mathematical solution, Hence can be easily understood by the run(a) personal and nontechnical managers. On the other hand que uing model is used to overcome the congestion of the business? This traffic Can be of any form.This model mainly used in situation where customers are involved, hence When it is being coupled with simulation it becomes very much conducive to get solution to cipher the problem related to customers. Therefore, these two models are used to understand The situation related to ATM waiting line and to find some alternative to overcome this Problem by suggesting certain alternatives. Automated Teller Machines (ATMs) provide banking services such as withdrawals, deposits, and transfers on a 24 hrs with 7 geezerhood basis. Due to their convenience they are nowuniversal and are used by a diverse set of users located around the world.Despite this success, however, ATMs still run from a variety of problems. Since ATMs are used for banking, security is paramount. Personal banking information is highly sensitive and users are vulnerable while using ATMs. Keypads in particular put on been exp loited by criminals who have installed small cameras or touch-sensitive cover ups, or in some cases have simply observed users as they have mention out in their pins. The physical security of users is also important. ATMs are open late at night but often have extra security.Users may feel anxiety and, in those cases, it is best that they complete their ATM operations as quickly as thinkable. In addition to security concerns, there are a number of known usability issues with flowing ATMs. For example, users may not know which card they have entered into the machine, and accidental key presses may trigger unintended operations. Similarly, ATM interfaces are often loosely-coupled with underlying functions and allow the users to perform illicit operations, only informing them after the fact of the inability of the system to carry out a wedded task.A good solution to both the usability and security issues will require get on exploration of how ATMs operate. Ultimately, such a s olution will accommodate a reformulation of certain key ATM functions and novel technologies such as touch coverts and web- found interfaces. 1. 1Problem Statement In most of the ATMs the major problem is waiting of customers in the queue for more Duration. Mainly the objective of ATM for bank is to keep away the customers from coming To bank and make the process easy for them to avoid the basic procedure they do in bank.But As stated the problem which most ATM face is the long queue in front, but then when the Problem is only for a short while as rest of the time the ATM remains idle means adding to The operating cost. The problem is to determine whether only one machine is required to Fulfill the need or two more machines involve to be installed to give comfort to customer Which is really of short period of time. 1. 2 Problem Significance The cost of the installing an ATM machine accounts for a sizeable part of the summation operating Cost of a company.Adding to it is cost of extra security guard who is needed to be fixed There. But the customer satisfaction point of it is necessary to incur these expenses as Retaining them is more important, hence these cost are overshadowed by this fact. This Research will provide a robust problem solving technique for the realworld? Make a decision Related to reducing the ATM queuing problem to reduce operating cost. Problem Objective The overall objective of the research is to develop a model to reduce the waiting time of Customers and the total cost related to ATM installation. Problem Constraints In this research, the researcher has focused on the Problem of waiting of customer in ATMs For long to undergo a simple transaction with the available ATM machine, also to know Whether another machine is required to reduce the traffic at the centers by care in mind The cost incurred in installing. Methodology Introduction to simulation and queuing It is the imitation of reality interchangeable laboratories in which numb ers of experiments are performedon simulated models to determine the behavior of real system in admittedly environments.The example cited above is of simulating the reality in the physical form, and are referred toas analogue simulation. For the complex and intricate problem of managerial decision Making, the analogue simulation may not be practicable, and actual experimentation with thesystem may not be uneconomical. Under such circumstances, the complex system is Formulated into a mathematical model for which a computer programme is developed, and The problem is solved by using high speed electronic computer, and hence it is named as System simulation. Queuing theory has been applied to a variety of business situations.All situations are relatedto customer involvement. Generally, the customer expects a certain level of service, whereasthe firm provides service facility and tries to keep the costs stripped-down while proving therequired service. This widely used in manufacturing units. Here it helps in reducing theoverhead charges and the overall cost of manufacturing. also used to know is the unit arrive, at regular or irregular intervals of time at a given point called the service point. General Analysis of the Project ATMs are used by all novel mercantile banks and are found in cities around the world.Modern ATMs already address many human interaction concerns, but still suffer from a number of usability and other issues. The following are vii important aspects to consider when attempting improving ATM interfaces Security Issue ATMs act as electronic tellers, and security is always an important concern for users. Major security issues are already addressed in the modern ATM design. A password, or PIN number, is used to protect the information. After decades of use, ATMs have proven the effectualness of this security policy.However, this approach may not be sufficient in the future. Mugging and PIN larceny should be addressed in a new ATM system. Ma ture biometric technology may be a good candidate to provide additional security. Besides password protection, modern ATMs also include card eating features to provide customers with more security. However, instead of increasing customer security, this feature can in fact cause problems for authorized users due to misunderstanding or carelessness. This feature should be reviewed as part of a user-centered design process. FunctionalityATMs handle as many traditional teller operations as possible. conventional ATMs implement most basic quotidian banking functions, such as deposit, withdrawals and balance checking. These functions are designed based on the performance limitations of computing and networking, which have changed rapidly over the course of the last few years. These limited functions may not be satisfactory by modern standards. The next-generation ATM should support the following features if possible Money transfer transfer money from one bank account to another persons bank account. Bill Payment automatically pay bills. Although a valid feature is provided in internet banking right now, ideally ATMs would still provide these functions for users without internet access. Other Electronic Finance Tools Good examples could be electronic bank notes or electronic bank travel cheques. Usability Unlike some other electronic devices, ATMs should be useful to a wide-range of users and those users should be able to use the system with limited or no assistance. This aspect is critical to the new ATM design.Although these issues are already taken into consideration in the current ATM designs, evaluation may reveal that there is room for improvement in current systems. Theoretically, it is also possible that there is no perfect design once we review the usability requirements. We may have to provide a compromised solution to suit the majority. The following are some typical user stories for review ATMs presently allow users to insert different cards but do not display visual cues to make out which card was inserted. A displayed image would provide good feedback to prohibit accidental operations using the equipment casualty card. The current key layouts, especially the function keys, are slightly different between different ATMs. A new standard high-resolution touch-screen would be preferable. Not all current ATMs can support multiple-languages. Considering evolution international trade and communication, multiple language support would be a very important feature. The current deposit and withdrawal functions also need to be improved. For example, the standard process for putting multiple cheques into ATMs is confusing, and the ATM withdrawal function does not support bill selection based on the customers request. The new ATM should allow the user to easily access money across the world. Efficiency ATMs must be both easy to use and fast. The more time a user spends at an ATM, the more inconvenienced the user feels. Wait times also increase for other users. Clearly, this is an important issue to consider when conception an ATM system. Accessibility As ATMs are physical machines, their design must take accessibility concerns into account. Some good accessibility features can be found in current ATM design. For example, the ATM keyboard includes transliterate support for the blind. Current ATM design does not do a good job of defend people from others peeking from behind. The fixed height of ATMs can be inconvenient for some users. Threat & Affect ATMs should be attractive. Potentially, good looking ATMs could attract new users and make existing users more comfortable. For example, relaxing background symphony could relieve user anxiety during complex operations. There are three basic types of ATM attacks Attempts to bargain a customers bank card information Computer and Network attacks against ATMs to gather bank card information Physical attacks against the ATM.THEFT OF CUSTOMERS BANK CARD knowledge Card Skimming Fake ATM machines Card Trapping/Card Swapping Distraction theft or manual skimming Shoulder Surfing Leaving transaction Live Cash trapping figurer AND NETWORK ATTACKS Network attacks against ATMs Viruses and malicious software Phishing PIN cash-out attacks Utilizing a Fake PIN pad overlay PIN Interception PHYSICAL ATM ATTACKS Ram Raid Attacks Theft of ATMs Smash and Grab of ATMs Safe penetrative/Safe Breaking Explosive Attacks Scope of the Project We should evaluate whether or not the ATM is percentage to extend banking services.By mixing the web/mobile preauthorization transaction service with the traditional 24 hours with 7 days ATM service, service time can be improved and wait times reduced. Proposed Improvements Our initial run into yielded many ideas for new ATM technologies that have the dominance to improve user experience. We considered mobile phone interfaces, parting interfaces, refinements of physical button interfaces, high resolution touch screen in terfaces, biometric identification techniques (finger print or retinal scan), and a web interface for pre-specifying ATM transactions.After a brief discussion of each of these ideas, we decided to blabber in depth about the final three. The use of an advanced high resolution touch screen would not solve any problems in itself. but would allow for a more sophisticated user interface. The potential for increased screen space and detail could help address the need for a more intuitive layout, the issue of restricting input to acceptable dollar amounts, and multi-language support. It might also allow ATMs to perform some actions that are not currently possible such as displaying the customers preferred name for each account and facilitating transfers to third party accounts.An advanced display could also be designed to restrict the wake angle so that private information is less visible to malicious onlookers. One final advantage of a high resolution display is that it would allow for much more attention to aesthetics, and as Donald Norman tells us, attractive things work better. The main disadvantage of using a touch screen is that it may play tricks users, and providing accessibility for the blind is more difficult than in cases where Braille codes can simply be added to keypads.The use of biometrics for identification would yield many benefits. The most obvious benefit of biometric technology is that it would increase the security of bank accounts, as a finger print is much harder to steal than a PIN. If the use of a finger print could eliminate the need for an ATM card entirely, it could drastically reduce time exhausted at the ATM, and it would eliminate the problem of inserting the wrong card. The idea we spent the most time on is a web interface to allow users to pre-specify ATM transactions.The general idea is that the customer can access the banks website from a PC or mobile phone to input the operations that will be done at the ATM. For example, a us er could specify that she wants to withdraw 360 ETB from her chequing account and 220 ETB from her savings account. She also has three cheques to deposit for 250. 35 ETB, 298. 70 ETB, and 329. 11ETB. She wants 100 ETB of the deposit to go into her sons account and the rest to go to her seclusion account.When the user arrives at the ATM and identifies herself with a card and PIN or a fingerprint, the machine will display the options she selected earlier and ask if that is still what she wants to do. After selecting yes, she simply inserts the cheques into the machine and removes her cash. While the benefits of this idea may not be immediately apparent, and may not be significant for simple ATM usage, it has the potential to drastically improve the user experience under some circumstances. In the previous example, the user needed to perform many transactions with somewhat nusual amounts of money. If this were to be done at a standard ATM, it could take a very long time to navigate th rough the interface for each individual transaction. During this time, any number of distractions could occur, including a line of angry customers amassing behind the user or the users child suddenly ascendant to cry. Under these circumstances, it would be easy for the user to enter an incorrect amount or even to leave one of the transactions completely. However, with the web site, all of the decisions would be made in the comfortable environment of the users national or office.Besides helping the user to ensure that all transactions are executed properly, this web interface could cut down greatly on lines at ATMs, increasing customer satisfaction and physical security. another(prenominal) scenario where this could be useful is for outdoor ATMs in bad weather. If the user drives to the ATM and then realizes that being remote would be unpleasant, she could access the web site through her mobile phone to pre set the transactions and smirch time spent outdoors. Such a radical depa rture from present ATM interactions is certainly not without drawbacks.One of the main issues is that not everybody has web access, especially through their mobile phones. The ATM would definitely need to have a standard user interface in addition to web capabilities. The web site would also introduce security concerns with password attacks and network communication to the ATMs. Hopefully these problems have already been solved in the current implementation of online banking. Finally, as with any UI, poor design could cause this idea to become bilk and useless. These preliminary ideas have been developed based on initial meetings and brainstorming. notwithstanding research and information gathering will lead to the refinement of our proposed system changes, and an iterative design process will allow us to develop a prototype of a highly improved, secure, accessible, and intuitive ATM system and extended web-based interface. Conclusion (Expected unwrapput from the Project) The main purpose of this study is to develop an efficient procedure for ATM queuing Problem, which can be daily used by banks to reduce the waiting time of customers in the System. The queuing characteristics of customers were observed and the researcher compared The process of customer behavior of different ATM services at VIT.It is concluded that the ATM service should introduce in mens hostel (around ? thstudents strength stay in hostel) Will facilitate pulling more customers towards ATM service. The researcher suggested that the SBI can install a new ATM machine in mens hostel in spite of high installation cost and thereby reduce the customer cost and service cost for attaining benefit in the long run. This will be helpful for commercial bank to sustain more potential customers in high competitive situations with other private banks.ATM provides financial services to an increasing segment of the population in many countries. Fingerprint scanning, continues to gain acceptance as a reliab le identification and verification processes. This paper identifies a model for the modification of existing ATM systems to economically incorporate fingerprint scanning and, outlines the advantages of using such system. It should be noted that the customers perception cannot be generalized as it was highly affected by the tradition/ culture of the user involves. Recommendation for Further StudySeveral aspects of waiting problem for the ATM that remained unsolved in this study will Form interesting topics for further study. The following recommendations are made for Further studies It is observed that if a person is not well learned with ATM takes more time which is not Considered. Also many customers stand in the queue and leave which can be put into the consideration. The time the workers take to feed the ATM with currency is not considered. Out of stock situation can be considered. On holidays mostly after exams the utility of ATM to be considered.The main limitation of the r esearch due to time constraint it is observed with minimum sample, if sample size would have increased, the result obtained by both in simulation and queuing will coincide. This study would not consider waiting cost and service cost due to non availability of original information. For future research, this study can be extended by considering the cost factors to find out the best ATM facility. ACKNOWLEDGMENT I wish to acknowledge ________________University and Wegagen Bank, Addis Ababa Ethiopia for their support in providing the various facilities utilized in the presentation of this paper.